Tools and Resources
Check here often - new resources are being added continually...
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BOOK A ONE TO ONE NOW100 Advanced Tips eBook
100 high-quaity tips learnt from 20 years' experience in PPC.
Actionable, quick, and useful.
21 Winning Ads
24-pages of insights on what works well when it comes to writing your ads…
Real examples of ads that came out on top in tests.
RSA Choices and Effects
What to expect from different styles of pinning with RSAs... with links to in-depth studies on RSA performance.
Chat GPT Prompt
Template prompt for producing Google-Ads-Editor-ready tables of campaign content (full build for simple search campaigns)
Optimisation Task Checklist
A list of ongoing optimization tasks, with recommended frequency and tips, plus a checklist template you can swipe.
Diagnosing a Decline Flowchart
Step-by-step process for those times when performance has dropped, and it's not clear why...
UK Locations for Targeting Wealthy Users
List of location targets you can copy and paste into campaigns for targeting the wealthiest areas of the UK
Smart Bidding - Bid Adjustments Chart
A table showing how bid adjustments operate with each Smart Bidding strategy (from Lesson 7.2)
Smart Bidding - Bid Strategy Table
Quick guide to the strategies... when to use which one (from Lesson 7.4)
How To Use a Script
Walkthrough of how to add a script to your Google Ads account - using Mike Rhodes' excellent PMax script
Trusted Partners
(affiliate disclaimer - but these are the only third-party PPC tools I use myself, and whole-heartedly recommend)
AdPulse - $100 signup credit
Try AdPulse - first class budget pacing and optimisation tool - and receive $100 account credit on signup
Opteo - Free 60-day trial
Try Opteo - the Google Ads Optimisation tool - for 60 days. Click through and follow the instructions in the chat window
Further Reading
Find practical tips and deeper PPC theory in the frequently-updated PPC Strategist Blog
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