in four parts:
- What is Google Ads, and why should you be using it?
- How to set up an account and campaign (a step-by-step walkthrough)
- Get optimisation-ready... a first look at the principles of effective optimisation
- Being data-led... the importance of data, and how to use it to turn your paid search campaigns into efficient ROI machines.
These four video lessons are the first module of the complete paid search optimisation course - Google Ads Level Up