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Google Ads Level Up Lesson 1 - Paid Search Fundamentals

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An introduction to Google Ads in four parts:

- What is Google Ads, and why should you be using it?

- How to set up an account and campaign (a step-by-step walkthrough)

- Get optimisation-ready... a first look at the principles of effective optimisation

- Being data-led... the importance of data, and how to use it to turn your paid search campaigns into efficient ROI machines.

This is the first lesson of your complete course to paid search mastery - Google Ads Level Up