Tools and Resources

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New - 100 Advanced Tips for Paid Search Pros...

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List of common negatives, ready to apply and useful for almost all campaigns

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Summary of Quality Score factors, and how to influence them

5 simple optimisation and analysis tips

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10 more advanced ways to boost profit from Google Ads

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24-pages of insights on what works well when it comes to writing your ads…

Real examples of ads that came out on top in tests.

What to expect from different styles of pinning with RSAs... with links to in-depth studies on RSA performance.

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