Live Q&A - 27/10/2023

• Much stricter requirements for Google’s certification exams

• Tips for Holiday Season

• A cool use for Chat GPT4V

• Mike Rhodes’ latest PMax script

• An easier way to add negatives to PMax campaigns (this form) 

• Structuring PMax and Search together

Live Q&A - 13/10/2023

• Keyword-level forecasts removed

•  Interesting comparison of Discovery vs Display campaign performance by Optmyzr

• A question about Targeting vs Observation audiences

Live Q&A - 29/09/2023

• A question on bid strategies, and how to deploy them

A recap on three highlights from Q3...

• Demand Gen campaigns - now imminent
• Scheduling changes in Google Ads Editor
• Search Terms Segmentation

Live Q&A - 15/09/2023

• Advanced Data Analysis with ChatGPT
• Excellent guide to Conversion Value Rules by Marin Software
• A curious loophole with Hotel Ads

Live Q&A - 01/09/2023

• Demand Gen campaigns (set to replace Discovery campaigns)
• The Curse of Knowledge - a useful idea to keep in mind in PPC
• The crazy effectiveness of dynamic location insertion for RSAs
• Another nice Chat GPT tip...

Live Q&A - 18/08/2023

• Enhanced CPC for Shopping on the way out
• Feed-only PMax too?
• ‘Premium’ Paid Customer Support
• Chat GPT for sorting search terms

Live Q&A - 21/07/2023

• New unit on DSAs now live
• New scheduling function in Google Ads Editor
• Do RSAs adapt to the keyword?
• Latest thoughts on auto-applied recommendations

Live Q&A - 07/07/2023

• Share your links on this post in the members' Facebook group!

• Missing events in GA4 - and how to solve them

• Threads - Meta's answer to Twitter

• Valuable ad extension types available in MS Ads only...

Live Q&A - 22/06/2023

• New Brand Restrictions feature for Broad Match campaigns.

• New interface design coming our way… 

• Virtual Try-On tool, to see what clothes would look like as with by various models - slowly being integrated into the Google shopping experience.

• Google Ads Editor spell-checker!

Live Q&A - 09/06/2023

The lowdown from my trip to Dublin for Marketing Live, including: 

• AI-generated assets
• Scheduled RSA lines
• Conv. value adjustment for 'high-value customers'
• prelearning on secondary conversions

Live Q&A - 19/05/2023

• PMax + Shopping campaigns - will they bend?
• MSAds Website exclusions for dealing with the Audience Network
• SEO updates and environmental changes to Paid Search

Live Q&A - 03/05/2023

• PMax Asset Group-level metrics (rollout underway!)
• Minimum conversion data for Maximise bid strategies
• New-Customer bidding options for PMax

Live Q&A - 21/04/2023

• Attribution model cull
• PMax - quickfire tips (including these step-by step instructions for adding campaign level negatives)

Live Q&A - 07/04/2023

• New ‘support’ page on the course site (with ‘ask me anything’ form)
• PMax for targeting new customers only
• Landing Page Experience and the limitations of QS
• A valuable prompt for ChatGPT

Live Q&A - 24/03/2023

• New course unit - Testing RSAs
• New interface design on the way
• Chat GPT for PPC (and this interesting video on using it for complete campaign setup)

Live Q&A - 10/03/2023

• Changes to Google Ads location targeting options
• A run through the new (positive!) PMax updates
• Questions on DSA structure and ad serving priority

Live Q&A - 24/02/2023

• Audience Network in MSAds now unavoidable! - list of placements to exclude (with thanks to @PPCGreg on Twtter)
• Match Type Behaviour Insights (with thanks to Rob Warner of PPC Adventures) 
• Confidence thresholds in tests... what to take into account
• Longer Headlines on Ads

Live Q&A - 10/02/2023

• Display targeting changes
• Google to create GA4 profiles for us!?
• A look at Smart Search in Google Ads Editor
• Starting a campaign on Maximise Conversions

Live Q&A - 27/01/2023

• Campaigns Experiments for Performance Max
• Sun setting over Google Optimize
• The ‘conversions by time’ column
• A question about the Smart Bidding ‘Learning Phase’
   

Live Q&A - 13/01/2023

• Moving goalposts in auto-applied recommendations
• New type of Seasonality Adjustment
• Key points from the latest course unit - RSA Best Practices

Live Q&A - 16/12/2022

• Confidence thresholds in optimisation… and the argument for making ‘bold moves’
• Quality Score, and points about landing page experience
• Question about improving a sluggish lead gen account
• Digital marketers salary survey

Live Q&A - 02/12/2022

• Reminder of the members’ questionnaire - give your feedback any time
• Rubbish inventory on PMax - how to find it and how to deal with it
• Notes on Broad Match
• Notes on Maximise Clicks
• How to give feedback Google will listen to

Live Q&A - 18/11/2022

• A question about account level budget management
• Google's announcement on similar audiences (they're going 🙄)
• 4 tips for the upcoming Black Friday weekend

Live Q&A - 04/11/2022

• New Unit - RSA Ad Strength - is now live
• The Ad Strength - Impression count advantage (?)
• ‘Grow with Google’ video training
• A question about a low-converting campaign (with a high-converting twin)

Live Q&A - 21/10/2022

• A Question about what to include in conversion tracking
• The process of investigating a performance decline
• Update from Google on extensions and the RSA combination report

Live Q&A - 07/10/2022

• A (potential) new alert, and bulk ad-group target changes
• Automated rules coming for PMax (and a recap on auto rule use-cases)
• Bing Ads vs Google Ads…