Q&As (April to June 2021)

Live Q&A - 24/06/2021

• A look at Amazon’s apparent resistance to Google’s (cookie replacement) FLOC technology…

UPDATE: Google has now announced

a delay to the 3rd-party cookie phase-out! 🙌🏽

• How to stop Google inserting your root domain into your ad headlines… and a run through the other ‘automated extensions’

Live Q&A - 10/06/2021

• A question about DSA headlines
• When to look to the landing page as the cause of low conversions
• A quick look at attribution (the topic of the upcoming course unit) and a useful analogy to illustrate why it's usually worth changing....
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Live Q&A - 27/05/2021

• The new account-level monthly spend limit feature
• Google's Marketing Live - aired on 27/05... from which we went through
  • Demand Forecasts
  • Customer Match - becoming available to (almost) all accounts
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Live Q&A - 13/05/2021

• A question on which columns are the most important to use (at keyword, ad group and campaign level)
• And one on how to deal with the 'below first page bid' warning on keywords...
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Live Q&A - 29/04/2021

• A quick run through the latest on changes to cookies and privacy (get busy collecting email lists and any other 1st party user data!)
• The change to Exact Match behaviour revealed in this Google seminar (YouTube vid): 
• A look at attribution models and part-conversions. More on this to come in the upcoming course unit...
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Live Q&A - 15/04/2021

Watch the recording in the Facebook Group

• A big thank you on the one year anniversary of the membership 🙌🏽 🍾
• An updated version of the match types unit is now live in the course 
• Some thoughts on different digital marketing skills... and let me know (seriously) if you're interested in leads for LinkedIn Ads or SEO clients 

Live Q&A - 01/04/2021

• The PPC Protect Digital Marketing Salary Survey
• A list of useful custom columns for Google Ads