Q&As (Jan to March 2021)

Live Q&A - 18/03/2021

• The original source of the news on tROAS and tCPA retirement (but as mentioned - no cause for alarm on this)
• Google's Search Summit video (I recommend the two talks starting around 28 mins) 

Live Q&A - 04/03/2021

• New 2% Surcharge for advertising in France and Spain
• Changes to the Partner programme requirements
• Google’s new Ad Product Liaison Manager - Ginny Marvin
• Your membership feedback survey

Live Q&A - 18/02/2021

• Some interesting analysis of the components of Quality Score 
• Lead Form Extensions update - allowing a headline ad click to open the form
• Thoughts on the latest change to match types and removal of modified broad match

Live Q&A - 04/02/2021

• Gmail Ads are becoming read-only from July (so create any new ones you might want to run before then)
• A quick run through campaign groups and what they're good for
• campaign experiments... should we optimise one campaign variant without making the same changes to the other?

Live Q&A - 21/01/2021

Live in the Facebook Group

Two Google Ads updates:

• A new data-exclusion tool (to protect the smart bidding algos from corrupt data)  
• Interface data table filter now allow 'OR' conditions 👌🏼

We also talked through a list of methods for expanding account activity.

Live Q&A - 07/01/2021

Live in the Facebook Group

Great to see you again for our first session of the year. Sorry about the video quality on this one 😖 !

Links: 

• The Insights tab in Google Ads:
• The agency benchmarking survey from The Wow Company - and last year's interesting results.