Q&As (April to June 2020)

Live Q&A - 18/06/2020

Q&A Highlights:

• We discussed the new images extensions - those who have tried them agree that they're giving a substantial CTR boost - so ask your rep about getting on the whitelist if you can!
• We also touched on radius targeting and using concentric circles to bid more for users the closer they are to your centre. Here’s a blog post I’ve written on the topic. 

Live Q&A - 04/06/2020

Q&A Highlights:

• We went through the optimisation task checklist
  And new resources on how to diagnose a decline - both also on the course resources page…
• Talked about the rise of AI and what it means for us, and our jobs! I wrote a blog on this a year ago, and I’d still write most of the same today (which at least probably means the robot takeover isn’t happening too quickly!)

Live Q&A - 21/05/2020

Replay above.. and here are the resources mentioned in the vid...
- Discovery Ads (about 24 mins in) - Ill be testing these out very shortly. Brainlabs blog post on them is also quite interesting / promising: https://www.ppchero.com/discovery-campaigns-as-a-part-of-your-remarketing-funnel/

- Data Studio Templates- here's the official gallery: https://datastudio.google.com/gallery

- and here's the article on using the new Google Maps widget in Data Studio: https://michaelhoweely.com/2020/05/02/how-to-use-google-maps-in-google-data-studio/

- To see how to set up a timed event in GTM (so that sessions become non-bounces after a specified duration) skip to 29 mins

- Google's resources for managing your accounts through these weird times: https://support.google.com/google-ads/answer/9790909?hl=en-GB

Live Q&A - 07/05/2020

Replay above.. and here's the link to the table I mentioned - showing which bid adjustments interact with the different bidding strategies. 

https://www.optmyzr.com/blog/which-bid-adjustments-work-with-my-bid-strategy-on-google-ads/

Live Q&A - 23/04/2020

Replay above... and this is the chart mapping Impression Share Metrics onto the old average position that we discussed at the end...