Q&As (July to September 2020)

For details of the next one and how to join, check the main Q&A Page.

Live Q&A - 17/09/2020

1) An update on the impact of those now-missing search terms - and how to find them in GA.

If you want to sign the petition asking for the ability to opt out of the invisible search queries, you can find it here.

2) A quick tip on evaluating bid adjustments (and making sure you don't misinterpret the data

3) Q&A: SKAGs vs broad match in combination with smart bidding

Live Q&A - 03/09/2020

Four Google Ads updates...

1) The new Google Ads Charge (2% for the UK) - details here.

2) New restrictions on targeting options for certain industries in the US and Canada.

3) Updates to the Locations Reports creating a new data gap... details here.

4) The search term report is changing to only show higher-volume terms.

Live Q&A - 13/08/2020

News on the new Assets tab in the GAds interface, and the expansion of 'Optimization Score' 🧐.

A look at the Lin Rodnitzki Ratio, and a question on Language targeting...

Live Q&A - 30/07/2020

A quick check over two accounts.

Live Q&A - 16/07/2020

A quick update, and a word on Google's current favourite toy, the Optimisation Score...

Live Q&A - 02/07/2020

Q&A Highlights:

We discussed the pros and cons of SKAGS (06:12); location targeting vs location-specific keywords (14:04); internal competition from duplicate keywords (17:35) - see this blog post on that... and other topics.