Q&As (April to June 2022)
For details of the next one and how to join, check the main Q&A Page.
Live Q&A - 17/06/2022
- Help on the way for poor advice from reps?
- Another test casting doubt on RSA 'Ad Strength'
- A detailed run through key points from a recent Google Seminar (potentially modifying views on broad match...)
Live Q&A - 01/06/2022
- New course unit now out!
- Automated assets for RSAs
- RSA Ad strength vs performance
(three studies:
https://www.ppchero.com/dont-be-blinded-by-the-ad-strength-an-experiment-on-the-impact-of-ad-strength/
https://www.optmyzr.com/blog/optmyzr-study-responsive-search-ad-performance/
https://adalysis.com/blog/rsa-optimization-series-part-3-everything-you-need-to-know-about-ad-strength/ ) - Suspicious uptick in conversions?
- Ad rank vs efficiency
Live Q&A - 20/05/2022
- A question on match types and internal negatives
- Changing campaign bid aggression while keeping your ad-group level differences…
- New Course unit coming (very) soon!
Live Q&A - 06/05/2022
- Highlights from the state of PPC report (download the full report from https://www.ppcsurvey.com/)
- RSA location insertion
- A change to Customer Match Audiences and Smart Bidding
- Bid Strategies vs spend levels
Live Q&A - 22/04/2022
- New content coming for the course
- Campaign structures with smart bidding
- Audience creation in Analytics
Live Q&A - 07/04/2022
- Ways to influence CPA when using a target strategy
- ETAs - should we still be creating them?
- A new tool for finding ad text inspiration
Check the Group
Discuss course content, ask any questions and talk Google Ads in the exclusive members' Facebook group
