Q&As (January to March 2022)
For details of the next one and how to join, check the main Q&A Page.
Live Q&A - 25/03/2022
- The end of Universal Analytics! What to do about it...
- Google Ads Editor 2.0 and its new features
- Postcode-Level data in location reports
- Members-only podcast of our Q&A sessions - coming soon!
Live Q&A - 11/03/2022
- The pros and cons of Portfolio Bid Strategies
- Maximise Conversions being temperamental
- Setting up ecom tracking
- Using sitelink extensions
- How many impressions does it take for a decent test?
- Does an impression require an actual view?
- How / whether to pull back on spend at weekends with a target strategy
Live Q&A - 25/02/2022
- Ad extensions applied at different levels (ad group/campaign/account) to run concurrently
- Dynamic extensions to run alongside manually added ones, and with individual stats
- A look at Search Partners traffic...
Live Q&A - 11/02/2022
- A run-through of upcoming changes (Gmail campaigns ❌, Smart Shopping ❌, ETAs ❌, Auto recommendations control centre ❌, Standard Display ❌❓, new Data Studio metrics ✅)
- Negative match types
- Click fraud prevention… is it worth it?
Live Q&A - 28/01/2022
- Locations scare
- GA4 and Data Driven Attribution
- Multiple ads for the same domain?
- A peak at the next course unit (including the table on common causes of performance decline)
Live Q&A - 14/01/2022
- Things to consider when setting up RLSA
- What to do about legacy BMM keywords
- An interesting way to think about brand bidding
- Apologies for the jerky video on this one
Check the Group
Discuss course content, ask any questions and talk Google Ads in the exclusive members' Facebook group
