Q&As (July to September 2021)
For details of the next live session and how to join, check the main Q&A Page.
Live Q&A - 24/09/2021
- Structuring by match type... pros and cons (I refer to this article on structure)
- Explanations (a reminder of how useful this feature is...)
- Reception to the news of losing ETAs… and an interesting argument for why it might not be a problem...
Live Q&A - 02/09/2021
- Expanded Text Ads are on the way out (don't you love the headline on Google's official announcement...?)
- The recent blog post on the pros and cons of RSAs
- Spend vs efficiency in Google Ads, and a nice way to visualise the relationship
- More on that relationship and how to work with it in the course unit on scaling an account
- Sorry about the image quality on this one 👓. It improves after 4 minutes!
Live Q&A - 19/08/2021
- Google changing FLoC to a topic-based system
- Performance Max campaigns (let us know if you’re trying them!)
- New resource in the course! 10 advanced tips guide - find it on the course resources page
Live Q&A - 05/08/2021
- Possible change to the interface - introducing 'workspaces' for navigating between sets of campaigns
- A few notes on bounce rate (what's a good bounce rate for PPC and why)
- Great insights on Google Grants strategy from Eddie Laing
Live Q&A - 22/07/2021
- Conversion value rules (A useful feature. Not new, but under-appreciated!)
- RSAs - how do they operate and how to give them the best chance…
- RSA ad strength - what does it mean? (and PPC Hero’s recent test on the relationship between ad strength and performance)
Live Q&A - 08/07/2021
- New unit on attribution is now live
- A few notes on the process of choosing your attribution model
- How cookie changes will affect attribution (and a reminder that those cookie changes are being pushed back to 2023!)
- Questions on adding ETAs
- ‘Mastermind calls’ - would you be interested…?
Check the Group
Discuss course content, ask any questions and talk Google Ads in the exclusive members' Facebook group
