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PODCAST

Watch Live

(9am UK - 04/07)

Previous sessions

Live Q&A - 18/07/2025

Topics discussed:

⚖️ Bid strategy/CPC swings in brand exact campaigns (and a good idea for dealing with them)

📉 Phrase match performance and CPC trends

📊 Key takeaways from 2025 Wordstream benchmarks

💸 Budget increases and bid strategy behaviour with broad match

Live Q&A - 04/07/2025

Topics discussed:

• New unit on placement exclusions now live
(Free community placement exclusion list)

• New search term match type dimension to evaluate AI Max

• New study on the dangers of hidden search terms (and the case for search term control)

Live Q&A - 20/06/2025

Topics discussed:

• New module out now - Refining and Expanding PMax

• How PMax page feeds actually work

• New bid strategy for Demand Gen

• How users look at search ads (literally)

6/6/2024

Topics discussed:

How to get ads in AI Overviews (and is it worth it)?
Meta’s push for a future without agencies
What can you do with PMax channel reports (a lot…)

23/5/2024

Topics discussed:

Ramping up conversions when you have limited data
The best way to apply a successful experiment
All the key updates from yesterday’s Marketing Live

Live Q&A - 09/05/2025

Topics discussed:

AI Max announced (all the details)
asset-level reporting 👌🏽
A warning about your AI yes-man
A PPC interview not to miss

Live Q&A - 25/04/2025

Topics discussed:

A detailed breakdown of the (not so simple) relationship between CPC and performance, and how to evaluate it with this tool (also available on your resources page)
The latest on Search Max (and a summary of what it’s all about)
Improvements to GA4 tracking - including a simple but fairly radical change that should improve data completeness.

Live Q&A - 10/04/2025

Topics discussed:

The end of Google’s ‘double serving’ policy
Google is dabbling with video assets (extensions)
Mike Ryan’s insightful report on The State of PMax
A reminder on the dangers of data aggregation with Search Partners
Efficient account inspections with Google Ads Editor

Live Q&A - 28/03/2025

Topics discussed:

Recap on the idea of pruning (cutting low-performing inventory) and growing (expanding elsewhere) at the same time… (from my recent blog post)
A run through my seven highlight Google Ads updates from Q1 (it’s been a good haul this time!)

14/3/2024

Topics discussed:

New course unit now live - PMax Assets and Asset groups
Key (overlooked) points about the role of PMax assets
3 important upcoming features
Google’s recent ‘double serving’ experiment

28/2/2024

Topics discussed:

RSA headlines can be pulled into sitelinks - pros, cons, and how to get around it
Google’s latest efforts to help prove upper funnel value
Max clicks vs Manual bidding (my updated opinion)

Live Q&A - 14/02/2025

Topics discussed:

PMax campaign-level negatives are being rolled out now (check your campaigns)
Warning on auto-generated assets
Should you be using budgets to manage spend?

Live Q&A - 31/01/2025

Topics discussed:

The benefits of specific, upper funnel activity
A great video on that topic by Les Binet
Google’s awareness campaign measurement guide
The implications of Deep Seek
Kirk Wiliam’s insights into what Google lost with Universal Analytics

Live Q&A - 17/01/2025

Topics discussed:

New barcode / QR code options for promotion extensions
Open AI tasks (a step towards simple agentic AI)
Automated rules with multiple actions
How PMax can skew search impression share data
Question on the risks of pausing and making large budget changes to campaigns.

Live Q&A - 20/12/2024

Topics discussed:

Campaign-level negative keywords rolling out in BETA
Google’s new AI video generation tool (get on the waitlist)
Brad Geddes’ 10 mistakes to Google Ads mistakes to avoid

06/12/2024

Topics discussed:

New features in the latest Google Ads Editor update
In-platform management of Partnership Ads - rolling out to all accounts
How to use ‘Search term match types’ (a valuable and under-appreciated metric!)
A valuable study on PMax / Search campaign overlap

22/11/2024

Topics discussed:

New unit on PMax out now (more on the way)
Legal danger for Google - with suggestions that they may have to sell Chrome, among other changes
Google Ads highlight updates of the year

Live Q&A - 08/11/2024

Topics discussed:

A reminder of some of your membership benefits!
The best uses of the Report Editor in Google Ads (for insights not available elsewhere in the interface)
New report from Google - on what makes video content effective

Live Q&A - 25/10/2024

Topics discussed:

Page-specific assets for Performance Max
Incremental ROAS (and getting AI to calculate it for you)
A question on PMax cannibalising Search and what to do about it
Don’t forget device adjustments with target CPA

Live Q&A - 27/09/2024

Topics discussed:

Campaign-Level Negative Keywords for PMax
A warning on PMax Search Themes
New ‘Bidding Exploration’ Feature
The Value and QS-impact of Search Terms on the Landing Page

Live Q&A - 11/10/2024

Topics discussed:

Next-level AI analysis (including deep insights on image performance)
Google NotebookLM - AI-generated podcasts from your content
New 10 tips guide - available on the resources page

Live Q&A - 13/09/2024

Topics discussed:

Enhanced CPC to be removed
Demographics with Optimised targeting in Demand Gen
Budget changes rolled into tROAS recommendations
Valuable insights from a new Ad text study by Opmyzr

Live Q&A - 09/08/2024

Topics discussed:

PMax features rolling out (including asset-level conversion data)
Simple custom columns to save time with your analysis (custom columns blog post)
Increasing budget vs increasing ROAS target when you're hitting your daily budget...

26/07/2024

Topics discussed:

Google’s U-turn on third-party cookie deprecation 🙏🏽
Multiple goals; one campaign… the pros and cons
The finer points of how Google deals with budgets (and a couple of underused budgeting features)