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PODCAST

Watch Live

Previous sessions

Live Q&A - 27/02/2026

Topics discussed:

• Google Ads AI support
• PMax A/B asset testing
• PMax placement report improvements
• AI in your PPC workflow

Live Q&A - 13/02/2026

Topics discussed:

Invalid click metrics (what they do and don’t tell us)
ChatGPT Ads
UCP (product feed straight to AI platforms)
When Broad Match > Exact! (article)

Live Q&A - 30/01/2026

Topics discussed:

• New remarketing audience exclusion option for PMax

• Brilliant new productivity feature for Chrome

• Microtips - how they're going

• (upcoming) - What goes into ROAS/CPA target decisions…

Live Q&A - 14/01/2026

Topics discussed:

• Can we ignore PMax?

• Do we have to get involved with landing pages?

• New microtips series

• New navigation feature in Change History

19/12/2025

Topics discussed:

3 important reminders from a recent audit
Top 3 highlights from the year in PPC

05/12/2025

Topics discussed:

PMax text guidelines
How AI Max and keywords interact
The state of AI account management (referencing my blog post 3 AI alignment problems in paid search)

Live Q&A - 21/11/2025

Topics discussed:

Useful new ‘original conversion value' metric
Can AI Max trump exact match to serve an impression!?
Why Exact match is less effective than it used to be?
Tips for getting more out of the PMax Placements report

Live Q&A - 07/11/2025

Topics discussed:

A look at the new diversity metrics: How wide-ranging is your search territory (and your ‘converting search term territory’)?
An interesting way to create video assets from images
The value of the ‘conversions by conversion time’ metric.

Live Q&A - 24/10/2025

Topics discussed:

• Google sneakily increasing NCA conversion values (and reminder of the reporting impact of NCA values)
• AI Max and its effect on Impression Share
• An Interesting question on Quality Score, and location-specific search terms

Live Q&A - 03/10/2025

Topics discussed:

• Algorithm change to Demand Gen - fitting it better to drive direct conversions. Discussed in this episode of Google Ads Decoded:
• Gold in the Report Editor (from last week’s blog post)
• Buy button in ChatGPT now live! How to adapt…

19/09/2025

Topics discussed:

What ads in AI Overviews/Mode really mean for us (looking at this article from Brainlabs)
The best ever study into match type performance - and how they work with each bid strategy

05/09/2025

Topics discussed:

4 new PMax units now live!
Upcoming new ‘super seasonality adjustments’ feature
Ginny Marvin’s new podcast - Google Ads Decoded
The latest on Broad vs Exact

Live Q&A - 22/08/2025

Topics discussed:

Apologies for the patchy sound on this one 🙉

Placement data for Search Partners is coming! (with some caveats)
Language targeting option to be removed?
Latest thoughts on Broad Match
Tips for effective Campaign Experiments

Live Q&A - 18/07/2025

Topics discussed:

⚖️ Bid strategy/CPC swings in brand exact campaigns (and a good idea for dealing with them)

📉 Phrase match performance and CPC trends

📊 Key takeaways from 2025 Wordstream benchmarks

💸 Budget increases and bid strategy behaviour with broad match

Live Q&A - 04/07/2025

Topics discussed:

• New unit on placement exclusions now live
(Free community placement exclusion list)

• New search term match type dimension to evaluate AI Max

• New study on the dangers of hidden search terms (and the case for search term control)

Live Q&A - 20/06/2025

Topics discussed:

• New module out now - Refining and Expanding PMax

• How PMax page feeds actually work

• New bid strategy for Demand Gen

• How users look at search ads (literally)

6/6/2025

Topics discussed:

How to get ads in AI Overviews (and is it worth it)?
Meta’s push for a future without agencies
What can you do with PMax channel reports (a lot…)

23/5/2025

Topics discussed:

Ramping up conversions when you have limited data
The best way to apply a successful experiment
All the key updates from yesterday’s Marketing Live

Live Q&A - 09/05/2025

Topics discussed:

AI Max announced (all the details)
asset-level reporting 👌🏽
A warning about your AI yes-man
A PPC interview not to miss

Live Q&A - 25/04/2025

Topics discussed:

A detailed breakdown of the (not so simple) relationship between CPC and performance, and how to evaluate it with this tool (also available on your resources page)
The latest on Search Max (and a summary of what it’s all about)
Improvements to GA4 tracking - including a simple but fairly radical change that should improve data completeness.

Live Q&A - 10/04/2025

Topics discussed:

The end of Google’s ‘double serving’ policy
Google is dabbling with video assets (extensions)
Mike Ryan’s insightful report on The State of PMax
A reminder on the dangers of data aggregation with Search Partners
Efficient account inspections with Google Ads Editor

Live Q&A - 28/03/2025

Topics discussed:

Recap on the idea of pruning (cutting low-performing inventory) and growing (expanding elsewhere) at the same time… (from my recent blog post)
A run through my seven highlight Google Ads updates from Q1 (it’s been a good haul this time!)

14/3/2025

Topics discussed:

New course unit now live - PMax Assets and Asset groups
Key (overlooked) points about the role of PMax assets
3 important upcoming features
Google’s recent ‘double serving’ experiment

28/2/2025

Topics discussed:

RSA headlines can be pulled into sitelinks - pros, cons, and how to get around it
Google’s latest efforts to help prove upper funnel value
Max clicks vs Manual bidding (my updated opinion)

Live Q&A - 14/02/2025

Topics discussed:

PMax campaign-level negatives are being rolled out now (check your campaigns)
Warning on auto-generated assets
Should you be using budgets to manage spend?

Live Q&A - 31/01/2025

Topics discussed:

The benefits of specific, upper funnel activity
A great video on that topic by Les Binet
Google’s awareness campaign measurement guide
The implications of Deep Seek
Kirk Wiliam’s insights into what Google lost with Universal Analytics

Live Q&A - 17/01/2025

Topics discussed:

New barcode / QR code options for promotion extensions
Open AI tasks (a step towards simple agentic AI)
Automated rules with multiple actions
How PMax can skew search impression share data
Question on the risks of pausing and making large budget changes to campaigns.

Live Q&A - 20/12/2024

Topics discussed:

Campaign-level negative keywords rolling out in BETA
Google’s new AI video generation tool (get on the waitlist)
Brad Geddes’ 10 mistakes to Google Ads mistakes to avoid

06/12/2024

Topics discussed:

New features in the latest Google Ads Editor update
In-platform management of Partnership Ads - rolling out to all accounts
How to use ‘Search term match types’ (a valuable and under-appreciated metric!)
A valuable study on PMax / Search campaign overlap

22/11/2024

Topics discussed:

New unit on PMax out now (more on the way)
Legal danger for Google - with suggestions that they may have to sell Chrome, among other changes
Google Ads highlight updates of the year

Live Q&A - 08/11/2024

Topics discussed:

A reminder of some of your membership benefits!
The best uses of the Report Editor in Google Ads (for insights not available elsewhere in the interface)
New report from Google - on what makes video content effective

Live Q&A - 25/10/2024

Topics discussed:

Page-specific assets for Performance Max
Incremental ROAS (and getting AI to calculate it for you)
A question on PMax cannibalising Search and what to do about it
Don’t forget device adjustments with target CPA

Live Q&A - 27/09/2024

Topics discussed:

Campaign-Level Negative Keywords for PMax
A warning on PMax Search Themes
New ‘Bidding Exploration’ Feature
The Value and QS-impact of Search Terms on the Landing Page

Live Q&A - 11/10/2024

Topics discussed:

Next-level AI analysis (including deep insights on image performance)
Google NotebookLM - AI-generated podcasts from your content
New 10 tips guide - available on the resources page

Live Q&A - 13/09/2024

Topics discussed:

Enhanced CPC to be removed
Demographics with Optimised targeting in Demand Gen
Budget changes rolled into tROAS recommendations
Valuable insights from a new Ad text study by Opmyzr

Live Q&A - 09/08/2024

Topics discussed:

PMax features rolling out (including asset-level conversion data)
Simple custom columns to save time with your analysis (custom columns blog post)
Increasing budget vs increasing ROAS target when you're hitting your daily budget...

26/07/2024

Topics discussed:

Google’s U-turn on third-party cookie deprecation 🙏🏽
Multiple goals; one campaign… the pros and cons
The finer points of how Google deals with budgets (and a couple of underused budgeting features)