Q&A Archive - November 2023 to October 2023

Recent & upcoming Q&As

Next Live Q&A

9am UK-time 29/03

Facebook Live

MEMBER'S FACEBOOK GROUP

Previous sessions

Live Q&A - 08/11/2024

Topics discussed:

A reminder of some of your membership benefits!
The best uses of the Report Editor in Google Ads (for insights not available elsewhere in the interface)
New report from Google - on what makes video content effective

Live Q&A - 25/10/2024

Topics discussed:

Page-specific assets for Performance Max
Incremental ROAS (and getting AI to calculate it for you)
A question on PMax cannibalising Search and what to do about it
Don’t forget device adjustments with target CPA

Live Q&A - 27/09/2024

Topics discussed:

Campaign-Level Negative Keywords for PMax
A warning on PMax Search Themes
New ‘Bidding Exploration’ Feature
The Value and QS-impact of Search Terms on the Landing Page

Live Q&A - 11/10/2024

Topics discussed:

Next-level AI analysis (including deep insights on image performance)
Google NotebookLM - AI-generated podcasts from your content
New 10 tips guide - available on the resources page

Live Q&A - 13/09/2024

Topics discussed:

Enhanced CPC to be removed
Demographics with Optimised targeting in Demand Gen
Budget changes rolled into tROAS recommendations
Valuable insights from a new Ad text study by Opmyzr

Live Q&A - 09/08/2024

Topics discussed:

PMax features rolling out (including asset-level conversion data)
Simple custom columns to save time with your analysis (custom columns blog post)
Increasing budget vs increasing ROAS target when you're hitting your daily budget...

26/07/2024

Topics discussed:

Google’s U-turn on third-party cookie deprecation 🙏🏽
Multiple goals; one campaign… the pros and cons
The finer points of how Google deals with budgets (and a couple of underused budgeting features)

12/07/2024

Topics discussed:

Key points from the latest unit on How to Use Match Types Well
PMax content coming
Yet another sneaky default setting in Google Ads
When to move from Max Clicks to Max Conversions
Where to watch for new announcements

Live Q&A - 28/06/2024

Topics discussed:

Four (good!) updates from Google on search campaigns
How to add a script (walkthrough vid)
Insightful study from AdPulse on the difference in value between true matches and close variants
Excellent new feature for managing off-target search terms in AdPulse (free trial / affil link)
Credit card payment option ending for high-spend accounts

Live Q&A - 14/06/2024

Topics discussed:

How - and why - to use Mike Rhode’s PMax Scripts
The hidden potential of ugly ad text!
New course unit on the way

Live Q&A - 31/05/2024

Topics discussed:

Highlights from Marketing Live
Checklist of ways to increase spend
A question on learning mode and the dangers (or not) or pausing campaigns
Google’s Privacy Planner - check your requirements for tightening up your tracking

Live Q&A - 17/05/2024

Topics discussed:

Ad testing - and why the winning ad might have the highest CPC (About Ad Rank)
The advantages of ‘exactly matching’ keywords (Google's keyword prioritisation rules)
A question on Quality Score, and the key factors in landing page experience
Chloe Christine's new GA4 report in Looker Studio

Live Q&A - 03/05/2024

Topics discussed:

PMax customer retention goal (beta)
Chrome’s cookie depreciation delay 🎉
Consent Mode V2 not required for UK
Conversion-based customer lists
Invalid clicks due to get worse?
The case against Maximise Clicks

Live Q&A - 19/04/2024

Topics discussed:

AI image capabilities for Demand Gen
New guidance on PMax
Ad Strength debate (and a clear answer…)
Annual membership promo

Live Q&A - 05/04/2024

Topics discussed:

GA4 conversions Update
‘Top Ads’ Definition Change
Ad Strength ‘non-update’
New GAds Editor Features
Transparency Center

Live Q&A - 15/03/2024

Topics discussed:

Thoughts on PMax structure
A question on the keyword tool
‼️ Broad Match warning
State of PPC Report - new insights from Optmyzr
PLA feed titles (great advice from DataFeedWatch)

Live Q&A - 23/02/2024

Topics discussed:

Updated course unit - Search terms and Match Types - coming next week
The pros and cons of segmentation vs aggregation - explored in this blog post
Mike Rhodes’ latest PMax Script - PMax Whisperer
Ginny Marvin’s FAQ on the looming Consent Mode v2 deadline
How to advertise a digital agency with Google Ads

Live Q&A - 09/02/2024

Topics discussed:

Try my Custom GPT for Google Ads advice: PPC Upleveller
A question on ad rank and impression share
Nice PMax optimisation tips from Daryl Mander
Reminders on adjusting bids with Smart bidding strategies, from Shaun Bond

Live Q&A - 19/01/2024

Topics discussed:

New holiday cover feature (find and offer holiday cover among your fellow members)
Consent Mode requirements
- List of Google-approved CMPS
- Consent Mode implementation video walkthrough
Two PMax questions and answers

Live Q&A - 05/01/2024

Topics discussed:

What's planned for 2024
Three of the best tips from last year:
- Google Ads Editor spellchecker
- date-based custom columns
- mining reviews to guide messaging (via ChatGPT)

Live Q&A - 22/12/2023

Topics discussed:

AdPulse - an excellent budget pacing and optimisation tool - with a $100 account credit offer for GALUP members (use https://adpulse.app/?via=ppcstrategist)
Dynamic Assets (and a couple of new ones...)
Reminders on Quality Score - and what it isn't!

Live Q&A - 08/12/2023

Topics discussed:

How to deal with the end of-holiday season / post-Christmas delivery slumps
Kickstarting campaigns that won't get going
Where to find Benchmark performance data

Live Q&A - 24/11/2023

Topics discussed:

A reminder of some of the features within your membership
A valuable study on the actual effect of ROAS target changes by Smarter Ecommerce
Notes on Audience creation

Live Q&A - 10/11/2023

Topics discussed:

Updated units on keywords, now live
AI-image generation for PMax
Auction insights metrics (and ChatGPT)
An excellent article by Adalysis, on audience bid adjustments with Smart Bidding