Live Q&A - 10/12/2020

Live in the Facebook Group - and the last one of the year!

(to those who joined live - sorry I couldn't see your comments in real time! To be fixed for next time.)

Topics: 

• The new auction insights report (showing competition changes over time: 

   
• The PPC myth-busting Twitter thread

   
  See you at the next one in 2021...

Live Q&A - 26/11/2020

By Facebook Live this time!

• The discount on annual subscription to the membership: https://members.ppc-strategist.co.uk/offers/hUcwiMDC (available until Monday 30/11/2020!)

   
• GA4 videos (this and others) by Analytics Mania: https://www.youtube.com/watch?v=_wq5nfKQ3DM

   
•  Google Ads Features & Announcements: https://support.google.com/google-ads/announcements/9048695

   
•  and the one with detail on the new Smart Bidding features: https://support.google.com/google-ads/answer/10253778

Live Q&A - 12/11/2020

• Reminder to check out the growing bank of members-only resources - and your 30% discount on one-to-ones (code: LEVEL30)
• 02:00 Google Analytics 4 - what's new, and what to do about it...
• 04:57 - A look at expanding your search term territory, using targeted audiences

Live Q&A - 29/10/2020

• Course updates... Smart Bidding unit is on the way; topics arising from the survey responses.
• 02:07 Seasonality adjustments. This could be a bigger update than it first appears...
• 04:38 - Three points on search terms - from my last blog post

Live Q&A - 15/10/2020

• The survey for your feedback on the course! This will remain open - fill it in any time (no time suck as you can just answer whatever questions you want to)
• Remember that Google's new 2% charge on costs of advertising in th UK is coming in in November 😒 (5% for Austria and Turkey)
• Digital Marketing skills benchmarking test - you can take it here
• From 05:00: Tracking (and attribution) in GA vs using the Google Ads tag

Live Q&A - 01/10/2020

 In this Q&A we talked about...

01:30 defining your value per conversion and how it impacts bid management

08:30 How to approach keyword-level optimisation in large accounts

10:30 Phrase Match... What is it good for?

18:00 Smart Bidding and the Maximise Conversions Bid Strategy

22:00: Google Ads News - an update to Reports in the interface,  a reminder to check out the recently improved Google Ads App, and look out for the survey coming round - for your feedback on Google Ads Level Up and how we can keep making it as useful and enjoyable as possible for you!