Q&As (October to December 2021)

For details of the next one and how to join, check the main Q&A Page.

Live Q&A - 17/12/2021

An important note about campaign experiments on bidding strategies (how to apply a successful experiment safely)
A look at location data, and where to find the old physical user location info that Google removed from the main reports last year
A note on client expectations, and how to handle them!

A question on how to optimise when there are no clear patterns of conversion success at the keyword level
Broad match experiments (some of my results)
A point about CRO in offer season

Copy of the ‘100 tips’ ebook on its way to all members soon
Ad extension updates coming (allowing pausing/enabling among other changes)
Landing Page question (what’s optimal on an LP... and what’s necessary?) See Google’s Landing page recommendations here
Reporting Question (what kind of reports do you send….) Course unit on reporting coming soon - after the upcoming unit:‘What to Do When Things Go Wrong!”
Membership feedback survey - your feedback is always welcome!